Monthly Archives: May 2019

Blockchain-Driven Ad Campaign for PepsiCo Increases Efficiency By 28%

A test ad campaign for PepsiCo found that using smart contracts increased efficiency by 28%. A test ad campaign for PepsiCo built on blockchain delivered a 28% increase in efficiency, according to a news release on May 6. Media agency Mindshare said the experiment was part of Project Proton, which uses smart contracts to ensure businesses only pay for ad impressions that are genuine, brand-safe and free from ad fraud. The WPP-owned network claimed that, compared with a campaign run without smart contracts, there was a 28% increased efficiency in […]

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Malaysia’s Stock Exchange to Develop Blockchain PoC for Security Borrowing and Lending

Kuala Lumpur stock exchange Bursa Malaysia is working on a blockchain-enabled security borrowing and lending proof-of-concept. Kuala Lumpur-based Bursa Malaysia, the country’s stock exchange, is working on a blockchain-enabled security borrowing and lending proof-of-concept (PoC). English-language local media Bernama reported on the developments on May 6. Per the report, the initiative aims to develop greater transparency and address other challenges of borrowing and lending securities in Malaysia. More precisely, the exchange’s CEO, Datuk Muhamad Umar Swift, reportedly said that the PoC should increase the efficiency, speed and […]

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Swiss Exchange SIX Top Exec Reveals Plans to Launch Tokens on Blockchain-Powered Exchange

A top executive has revealed the company will look to issue its own digital tokens as part of its blockchain-powered digital exchange. A top executive at Switzerland‘s principal stock exchange, SIX Swiss Exchange, has revealed the company will look to issue its own digital tokens as part of its forthcoming blockchain-powered digital exchange. The development was reported by financial news outlet Finews on May 6. The SIX Swiss Exchange sees roughly 5.2 billion Swiss Francs (CHF) (~$5.1 billion) in daily turnover, and has a market capitalization of […]

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US Regulator FCC Eyes Blockchain in Wireless Spectrum Management Shake-Up

The Federal Communications Commission wants to transform how it awards and makes use of scarce wireless frequencies. United States regulator the Federal Communications Commission (FCC) is considering blockchain for wireless network licensing, IT and fintech magazine ComputerWorld reported on May 6. In a speech at last week’s MIT Business of Blockchain conference, commissioner Jessica Rosenworcel said the technology could help simplify and reduce the cost involved in dealing with so-called wireless spectrum organization. Wireless devices all require radio waves to communicate, with the growing number of such […]

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Berkshire Hathaway CEO Warren Buffett Offers Fresh Metaphor for Bitcoin as a ‘Seashell’

Warren Buffett has again derided bitcoin for its purported lack of real use value, likening the coin to a seashell that “just sits there.” Outspoken crypto critic and Berkshire Hathaway CEO Warren Buffett has again derided bitcoin (BTC) for its purported lack of real use value, likening the coin to a seashell that “just sits there.” Buffett used this latest cryptocurrency metaphor during a press meeting ahead of the Berkshire Hathaway annual shareholders’ meeting in Omaha, Nebraska, CNBC reported on May 4. The CEO — who also […]

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Bitfinex, Tether Formally Contest US Court Case Over Alleged $850 Million Fraud

A legal document says the case against the companies lacks basis and uses an incorrect legal standard. The operator of cryptocurrency exchange Bitfinex and stablecoin Tether (USDT) is planning to vacate the court order that accuses it of an $850 million funds loss, a document confirmed on May 5. IFinex, which received scrutiny from the New York Attorney General late last month, is now questioning the authority’s legal basis for its accusations. Cryptocurrency markets tumbled on April 26 after the case went public, with Bitfinex alleged to […]

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Bitfinex’s Price for Bitcoin, $300 Higher than Market Rate, Excluded from CoinMarketCap

CoinMarketCap’s website explains that prices can be manually excluded from its bitcoin average if it “does not seem indicative of a free market price.” Market data resource CoinMarketCap (CMC) has excluded Bitfinex’s price for bitcoin (BTC) from its global average, its website showed on May 6. The embattled exchange’s BTC price was $5,986.60 at press time — almost $300 higher than the currency market rate of about $5,692. An asterisk has been placed next to its price on the CMC website to indicate its exclusion. Explaining why some crypto prices […]

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CFTC ‘Can Get Comfortable’ With Ether Futures Product, Says Anonymous Official

The unnamed source hinted the regulator was not averse to the concept, 18 months on from bitcoin futures approval. United States regulator the Commodity Futures Trading Commission (CFTC) is open to the idea of ether (ETH) futures trading, cryptocurrency industry news outlet CoinDesk reported on May 6. The publication quoted an unnamed official, who appeared to say that ETH-based futures would be a reasonable product for consideration and approval should it meet the CFTC’s various requirements. The comments come around 18 months after the first cryptocurrency futures […]

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Bloomberg Report: Fidelity Will Start Institutional Bitcoin Trading Within Weeks

The firm’s Fidelity Digital Assets will expand its feature set, says an anonymous source, as executives confirm continued bitcoin commitment. United States $7 trillion investment firm Fidelity will reportedly roll out bitcoin (BTC) trading for institutional clients in the coming weeks, Bloomberg reported on May 6. Citing a source who asked to remain anonymous, the publication revealed Fidelity’s cryptocurrency-focused spin-off, Fidelity Digital Assets, would be adding to the existing range of services. The subsidiary launched in October 2018 and has offered cryptocurrency custody from March this year […]

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MIT Professor Christian Catalini Is Working on Facebook Coin: Report

MIT career development professor Christian Catalini is reportedly on leave and working with Facebook on its cryptocurrency projects. Massachusetts Institute of Technology professor Christian Catalini is on leave and working on the development of Facebook coin, cryptocurrency news Coindesk reported on May 3. Per the report, two anonymous sources with knowledge of the situation told Coindesk about Catalini’s collaboration with Facebook. Catalini — the Theodore T. Miller Career Development Professor at MIT — is reportedly one of the more prominent researchers in the field of token economics. […]

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