Africa Fintech Start-up Growth: Nigeria Dominates in ‘Big Three’ Markets
According to the findings of the latest study by Disrupt Africa, the number of fintech start-ups based on the African continent grew to 576 in 2021. This figure represents a 17.3% jump from the 491 start-ups that were operating on the continent in 2019. Overall, the number of fintech start-ups in Africa has increased around 90% from the 2017 figure of 301.
Leading the charge in this continuing African fintech growth is the West Africa region where “Nigerian figures were up 42.6 percent on 2019.” In Ghana, fintech companies grew by 25% over the same period while Ivory Coast’s count was up 100%.
However, as the study’s findings show, three countries — Nigeria, South Africa, and Kenya — totally dominate the continent’s fintech start-up space. For instance, the findings show that out of all the fintech start-ups that were tracked during the period between 2019 and 2021, 391 were located in these three countries. Of these 391 start-ups, 154 are based in South Africa, while Nigeria is not far behind with 144. Kenya is a distant third with 93 fintech start-ups.
Covid-19 Induced Resurgence
Meanwhile, study findings suggest that this resurgence of fintech growth in the “big three” markets could be linked to the Covid-19 related restrictions. For instance, the data shows that after the marginal drop of 2019, the proportion of payments and remittances fintech start-ups increased in these three countries.
South African payment and remittances start-ups grew by 27.3%, a figure seven percentage points higher than its 2019 growth rate. In Kenya, the number of fintech start-ups increased by 21.5%, up from the 15.4% growth recorded in 2019. However, in Nigeria — which has consistently outperformed both South Africa and Kenya since 2017 — the number of payments and remittances-related fintech start-ups grew by 33.3%. This is only marginally higher than the 2019 growth rate of 32.7%.
In terms of funds raised, the study findings show that Nigerian fintech start-ups have dominated since 2015. The study report explains:
Of the 277 fintech funding rounds tracked by Disrupt Africa between 2015 and mid-2021, 108 of these rounds went to Nigerian startups, totalling $467,901,000 in investment and accounting for 53.4 per cent of funds raised since tracking began. This is a far higher total dollar amount than any other country in Africa.
Meanwhile, South Africa, which is Nigeria’s nearest competitor, raised a total of $216,124,800 over the same period. However, this figure is only slightly higher than the total amount of Nigerian funding in 2021 so far, which is $208,225,000.
In addition to tracking new start-ups, the Disrupt Africa report also recorded the number of fintech failures. Explaining these start-up failures, the report reads:
As noted previously, 109 of the fintech ventures featured in the 2019 edition of this report have since closed their doors. That represented 22.2 per cent of the 2019 total. Closures in and of themselves are obviously not positive things, but the countries and verticals in which most of these ‘fails’ have taken place suggest a market that is correcting itself.
Interestingly, the Disrupt Africa study found that more fintech start-ups now have operations in more than one category. As the findings show, the continent had 143 multi-category fintechs operating in 2021, against the 73 that were seen in 2019. Leading in this category is Nigeria which has 39 followed by South Africa which has 31 while Kenya is not far behind with 30.
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