Flipstarter Campaign Launched to Create Viral BCH Videos for Normies
A crowdfunding campaign raised more than $50,000 in the first two days toward the creation of viral videos promoting Bitcoin Cash.
Bitcoin Cash (BCH) advocate and CEO of BitcoinBCH.com, Hayden Otto, has launched a fundraising campaign to create viral videos promoting BCH to mainstream audiences â€” after failing to win over crypto converts to the cause.
The last video produced by Otto garnered more than 100,000 views across various social platforms. He was also behind a controversial viral video last year showing a Bitcoin double spending exploit of the Binance-backed TravelbyBit payment network
The campaign aims to raise 650 BCH (nearly $180,000) and has garnered 192.52 BCH (roughly $53,000) in donations already in the first 48 hours.
The funds will be used to create videos with a budget of either $5,000 or $10,000 each to be posted to Youtube, Lbry.io, and Bitchute, alongside other â€œalternative streaming sites.â€�Â
Fund marketing, not development
Otto told Cointelegraph he decided to start the campaign after noting several BCH supporters â€œsaying that they would prefer to donate to Bitcoin Cash marketing rather than development.â€�
Otto has spearheaded numerous marketing initiatives for BCH over the past three years, including â€œproducing video content for online audiences, […] running meetups, or putting up signs/billboards.â€�
Otto asserted that financial support from the community would allow him to â€œsuperchargeâ€� his promotional efforts.Â
BitcoinBCH.comâ€™s fleet of promotional vehicles
Otto emphasized the importance of exposing non-crypto-native audiences to Bitcoin Cash, telling Cointelegraph: â€œOne mistake Bitcoin Cash supporters have made is that they have attempted to convert people to Bitcoin Cash that are already involved in cryptocurrency and ingrained in their beliefs.â€�
â€œThere has been some success with getting this type of person on board […], but the target audience is too small,â€� he said.
Otto added that many â€œpeople who are already involved in crypto […] are price speculatorsâ€� who desire â€œto make a quick buck on hype and things thatâ€™ll never achieve any real-world adoption.â€�
â€œIt is far more effective to target individuals and businesses who have not yet experienced cryptocurrency, which is like 99% of the people on the planet.â€�
The Bitcoin Cash community partnered with rapper Lil Windex to release a music video and single title Bitcoin Ca$h in 2018. The video has more than 1.5 million views on YouTube.
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